Penny-A-Minute is an advertising exchange operating an internet advertising marketplace where internet publishers and internet advertisers interact to buy and sell digital advertising space without the need to hire an internet advertising agency. Internet publishers' ad space is called "ad inventory" -aka- "digital real estate" and includes native, display, mobile, games, video, and in-app advertising inventory. The buying and selling of internet adverting inventories are transacted through real time bidding (RTB) in which participants bid on the available internet advertising inventory. The highest bidder wins the right to display their internet advertisements on the specific publishers" internet advertising space. Advertising exchanges are driven by a simple demand and supply apparatus. Publishers want to sell advertising space on their website to the highest bidder and advertisers want to buy advertising units that provide good visibility and viewership. This is where Penny-A-Minute advertising exchange comes into play. Penny-A-Minute advertising marketplace is part of the programmatic advertising ecosystem and is powered by real-time bidding (RTB) technology. It connects advertisers on a third- party demand-side platform (DSP) with publishers on a third-party supply-side platform (SSP). Both with goals of increasing revenue.
